natural hair care

We strive to provide products that are so environmentally friendly

as possible and constantly looking for better solutions.

natural hair care

With simplicity as a guiding light, we have made it a matter of course to communicate clearly. We do this by communicating the function of each selected ingredient directly on the bottle. By having the laboratory and production team in Sweden, we have been able to have close and direct contact with the manufacturer and chemists throughout the development process.

ingredients

Our products contain carefully selected active ingredients that make a difference to your hair. They are completely vegan and free of both silicone and sulfates. To make it easy for you as a customer, you will find all the ingredients and their function printed on the bottle. There you can read what benefit they do for the product's formula and for your hair. You will also find information about the contents of each product on the product pages in our shop

bottles and labels

Bottles and labels used to package our shampoo & conditioner are produced by a family-owned company in Italy, using materials from renewable sources managed with ecologically sustainable methods and plastics optimized for immediate recycling.

packaging & shipping

Our packaging is produced locally and is 100% carbon dioxide neutral. The packaging is made from cardboard produced from Scandinavian trees grown in FSC-certified forests. This means that the paper is produced in Scandinavian paper mills that use climate-friendly renewable energy. In every step of the process, CO2 emissions are minimized. The packaging is also recyclable.