SHAMPOO

Preservatives - Preservatives are added to products to prevent the growth of bacteria, fungi and other microorganisms in the product. Preservatives help to extend the shelf life and maintain the safety and effectiveness of the hair product.

Emollients – Emollients are effective moisturizers and conditioners that form a protective layer on skin and hair. This layer reduces water loss, gives a smoother and softer texture and makes the hair easier to detangle.

Surfactants - Surfactants have effective cleansing properties that remove dirt, oils and impurities from the surface of the skin and hair. Their foaming properties help distribute the product evenly and facilitate the cleaning process.

Humectant - A humectant is a substance that attracts and retains moisture, helping to keep hair hydrated . Humectants in hair products can draw moisture from the air, which is especially beneficial in preventing dryness and frizz.

Moisturizers – Moisturizers are an effective moisturizing agent that keeps hair and skin hydrated. When applied to the hair, humectants attract moisture and help keep the skin and hair hydrated by preventing water loss through evaporation.

Function & benefit Moisturizing base ingredient, mainly used as a solvent for ingredients. Origin 100% purified Swedish tap water. Country of origin Sweden.

Function & Benefit Surfactant with effective cleaning properties suitable for people with sensitive or dry hair and scalp. Foaming and foaming properties. Origin 61% coconut and RSPO certified palm kernel oil, 39% surfactant produced synthetically in a laboratory. Country of origin EU.

Function & benefit A mild surfactant with cleansing properties suitable for people with sensitive or dry hair and scalp. Foaming and foaming properties with mild conditioning properties. Origin 66% coconut and sugar, 34% synthetically produced in a laboratory. Country of origin EU

Function & Benefit Gently exfoliates the scalp by removing dead skin cells and product accumulations. Reduces dandruff formation and relieves itching. Anti-inflammatory properties that soothe an irritated scalp and antimicrobial properties that help inhibit the growth of certain bacteria and fungi on the scalp. Origin 100% white willow bark. Country of origin USA.

Function & Benefit Moisturizing agent with caring properties. Emollient for the hair that preserves moisture and forms a protective film on the hair strands. Also a thickening and foaming agent. A rich source of omega-3 fatty acids that nourish and moisturize the hair. Provides hair with B vitamins such as biotin, which is commonly found in hair care supplements. Vitamin E, which is an antioxidant, as well as magnesium and zinc, which play a role in hair growth and maintenance. Gives shine and makes hair softer and easier to detangle. Origin 80% linseed oil, 20% synthetically derived glycereth-8. Esters: chemical compounds derived from glycerol and fatty acids. Country of origin EU.

Function & Benefit Moisturizer with caring properties. Gives shine, makes hair softer and easier to detangle. Emollient for the hair that preserves moisture and forms a protective film on the hair strands. Also a thickening and foaming agent. A rich source of omega 3 fatty acids that nourish and moisturize the hair. Vitamin E which is an antioxidant, vitamin K which is important for maintaining healthy blood circulation, phytosterols a plant compound which can help reduce inflammation and soothe the scalp. Origin 80% oil from camelina sativa, 20% synthetically derived glycereth-8. An ester is a chemical compound derived from glycerol and fatty acids. Country of origin EU.

Function & Benefit Preservative and humectant. Emollient that preserves moisture. Known for its gentle and gentle qualities. Origin 50%, glycerin & vegetable oils, 50% synthetic compound formed by a condensation reaction between ethyl alcohol and glycerin. Country of origin EU.

Function & Advantage A natural-identical preservative that extends the shelf life of the product and inhibits the growth of bacteria, yeast and mold. Origin A synthetic chemical compound produced by a chemical synthesis process in a laboratory. Country of origin EU.

Function & Benefit A nature-identical preservative that extends shelf life and inhibits the growth of microorganisms such as bacteria, yeast and mold. Origin Synthetically produced sodium salt of benzoic acid in the laboratory. A naturally occurring compound found in various fruits and spices. Country of origin EU.

Function & Benefit A pH adjuster for the scalp and hair and an exfoliant that gently removes product build-up and dead skin cells. Also a chelating agent. Origin 100% fermented corn. Country of origin EU.

Function & Benefit Conditioning and film-forming agent that provides a protective layer on the hair, smooths the hair and gives it a smooth texture that makes it easy to detangle. Adds shine, gives hair a shiny appearance, controls static electricity and reduces frizz. Origin 50% A synthetic polymer created by chemical synthesis in a laboratory, 50% cellulose derived from wood. Country of origin USA.

Function & Benefit Natural fragrances based on plant extracts. Soothing yet refreshing. Scents of orange peel, patchouli, geranium and bergamot Origin 100% essential oils. Country of origin Sweden.

Function & Benefit Fragrance with a refreshing and citrusy aroma. Origin 100% bergamot oil. Country of origin Italy.

Function & Benefit Fragrance with a fruity and citrusy aroma. Origin 100% orange peel oil. Country of origin Brazil.

Function & Benefit Fragrance with a floral and delicate scent. Origin 100% rose geranium oil. Country of origin Egypt.

Function & Benefit Fragrance with a warm and earthy aroma. Origin 100% patchouli oil. Country of origin Madagascar.

Function & Benefit Nature-identical preservative that extends shelf life and inhibits the growth of microorganisms such as bacteria, yeast and mold. Origin A synthetic compound derived from potassium salt and produced synthetically in a laboratory. A naturally occurring compound found in berries. Country of origin EU.

Function & Benefit Tocopherol, commonly known as vitamin E, is a powerful antioxidant that provides UV protection that reduces the risk of color fading and dryness. It is a light oil that nourishes the hair, reduces frizz, prevents split ends and helps to make the hair smooth and shiny. It has emollient properties that reduce dryness and prevent hair from becoming brittle and prone to breakage. Origin 100% sunflower oil. Country of origin EU.

Function & Benefit An ingredient that cleans hair and scalp effectively from oils and styling products. Its emulsifying properties help break down and disperse these substances for effective cleaning. Conditioning properties that help smooth and soften hair. Makes it easier to detangle the hair and reduces frizz. Origin 100% coconut oil, RSPO-certified palm kernel oil, sunflower oil, glycerin and glucose. Country of origin EU & Asia.

Function & Benefit Gentle cleaning with foaming and foaming properties. It is a mild surfactant that is gentle on the skin and scalp, especially for people with sensitive skin, dry scalp or prone to irritation. Some moisturizing properties (helps maintain the skin's natural moisture and prevent dryness). Origin 100% coconut oil, RSPO-certified palm kernel oil, sunflower oil, glycerin and glucose. Country of origin EU/Asia.

Function & Benefit A gentle cleanser and emollient that helps to soften and moisturize the scalp and hair. Gentle on the skin and scalp, especially for people with sensitive skin, dry scalp or prone to skin irritation. Origin 100% coconut oil, RSPO-certified palm kernel oil, sunflower oil, glycerin and glucose. Country of origin EU & Asia.

Function & Benefit A conditioner that helps smooth and soften hair, detangle and reduce frizz. Extracted from sunflower seeds and has moisturizing properties (forms a protective barrier on hair and skin to retain moisture and prevent dryness). Gentle on the skin and scalp, especially for people with sensitive skin, dry scalp or prone to irritation. Origin 100% sunflower oil. Country of origin EU & Asia.

Function & Benefit Ascorbyl palmitate is a form of vitamin C with antioxidant properties that strengthens and revitalizes the hair, promotes the general health of the scalp and provides UV protection. Origin 100% coconut oil, RSPO-certified palm kernel oil, sunflower oil, glycerin and glucose. Country of origin EU & Asia.

Function & Benefit Natural ingredient in essential oils used to enhance fragrance. Origin 100% essential oils. Country of origin Sweden.

Function & Benefit Natural ingredient in essential oils used to enhance fragrance Origin 100% essential oils. Country of origin Sweden.